5 Tips Entrepreneurs Must Be A Digital Marketing Expert To Survive

Search engine technology and the way people use it are constantly evolving and changing. The same goes for commercial websites. One day, your non-mobile website performs well, then a big change happens, seemingly overnight, and your business website traffic goes down, as do your conversions.

Your job as an entrepreneur and founder of a new business is to create a product that solves a problem, find a way to monetize it, generate revenue, and hire the right team to do it. maintain steady growth, right? You are not expected to keep up with everything happening in the digital marketing industry. But you can’t be so naive as to think that you don’t need to know anything. Here is a list of five things you need to know about the state of digital marketing in 2015.

1. A mobile-friendly strategy isn’t optional

The recent big change in the digital landscape is that mobile search has finally overtaken desktop. Google’s latest algorithm update has made us realize the need to design our websites in a mobile-friendly format. What if I wait with? Your business can then suffer the consequences of user dissatisfaction and return to search results. They now include mobile devices among their ranking signals. Google even announced on its Adwords blog that mobile search has surpassed desktop in more than ten countries, including the United States and Japan. Look around you, people are now living their lives through the screens of their smartphones equipped with mini PDAs. They use the phone to find answers to almost everything they know, want to do, or buy. In 2015, consumers expect a smooth and complete web experience across all devices.

Google is so mobile-centric that founder Larry Page enlisted its engineers and product managers spend at least one day a week exclusively on their mobile devices. It’s safe to assume that a company that doesn’t incorporate mobile search into its marketing strategy will ultimately fall behind its more innovative and nimble competitors. Mobile and responsive websites are not only suitable for large startups with a forward-thinking attitude towards innovation and technology. To stay one step ahead in the digital age, every business of the future will need a mobile-friendly website. Forrester predicts that by the end of 2015, 42% of the world’s population will own a smartphone.

Mobile startups like Uber are disrupting and pushing the competition, using technology and innovative ways to reach and win customers in our mobile environment. Many companies and industry leaders are aware that mobile technology will be a catalyst for a revolutionary digital transformation initiative that will require large investments, ranging from tens to hundreds of millions of dollars, to create new processes and systems to interact more effectively with consumers on their mobile devices.

2. SEO is not dead and it is not a Product.

There are some great digital marketing myths relating specifically to the term search engine optimization (SEO). Unfortunately, there are several, including the two where business owners seem to think “SEO is a project” and “SEO is dead”. Google made more than 665 updates, changes, and versions to its algorithm last year. At last year’s SMX Advanced Search conference, Marshall Simmonds, senior SEO consultant at many major publishers, including The New York Times, explained that SEO is not a project and should never be treated as one. You think SEO is over, but it never is. Companies will fail if they believe there is a start date and an end date. Consumers use the Internet to find information about almost anything. Lots of changes every year, so startups and big companies don’t invest full time in SEO.

To answer the second myth that search engines are dead as search engines search When engines are available there will always be some form of interpretation and optimization. SEO isn’t dying, but it has evolved dramatically. You can think of Google as the IRS consultants and SEO as the tax consultants who are there every year to help you navigate and interpret new tax laws/search changes. Many of these algorithm updates happen unbeknownst to the industry, but every few months one of the updates will be so drastic that it shocks the online community and defines the winners and losers, pushing some companies to rank higher in the rankings. Browse the results. Search and further.

Entrepreneurs and CEOs don’t need to know all the details about the exact opportunities and consequences of every change in the Panda, Penguin, Hummingbird, or Pigeon algorithm, but they do need to understand that it’s important to have someone on the team who does. Search engine optimization is all the rage. Rand Fishkin, founder of Moz, one of the fastest growing marketing analytics software companies, recently gave a presentation on the extent of SEO changes in 2015 and how marketing tactics need to change too.

3. Digital marketing is more than just pay-per-click ads.

A few years ago, paid ads were considered the ultimate digital marketing solution. Today, however, PPC is less effective because simple advertising is not enough to convince a potential buyer to make a purchase.

Creating useful organic content can help answer people’s questions. In general, advertisements are promotional and not informative. I see companies pouring hundreds of thousands of dollars down the PPC hole without knowing how to properly set up or target ads. even monitor performance. Today, you need a variety of promotional, relationship, and branding tactics that make your brand and product stand out. Big companies know they need to use social media and cross-platform messaging to engage consumers with their brands.

Don’t give up your account just yet. Only on Google AdWords. However. Adwords is useful, but it accounts for only a small fraction of online sales. There are many ways to engage consumers in the digital landscape and it doesn’t happen overnight.

Just like you would pay Google to show your ad. You need to be aware that digital marketing isn’t just about adding keyword phrases to your website and it’s certainly not a magical thing. Think of companies like Pepsi and Coca Cola, which conduct multiple marketing campaigns each year, each promoting a specific product in a different way.

You may have many . Followers on Twitter, but how to convert them into a purchase? This might redirect them to your website, but will you keep them there? Are you developing a way to guide visitors through your website’s sales funnel?

The bottom line of all this is that you don’t have, you don’t need to know everything . . There are people who specialize in this area and can offer you many more strategies and campaigns than you ever imagined. Digital marketing can not only increase your sales ROI, but also your brand ROI.

4. Quality content = big reward

Content. It’s everywhere you look: a how-to blog, a product comparison blog, an expert blog, infographics, tweets, status updates, pictures, pins, photos, videos, memes, gifs. You’ve read and seen all of this and now you realize that this is what drives the web. This is what attracts visitors to your website. Those visitors, who in turn like your content, will share it with their friends and the rest of the web. Suddenly, there’s a surge in traffic and multiple calls for your services or orders for your products. This is an ideal situation and not entirely out of our reach. After all, it’s all about content, and providing unique and shareable content is key to making your business stand out on the web. Digital marketing and content marketing are one and the same. You need content to be present in the digital world.

5. Conversion rate optimization can have a big impact in a short period of time.

Every new commercial website should offer something to the user, whether it’s registering, filling out a contact or making a purchase request. . Conversion rate optimization (CRO) is the art and science of helping your website’s most passive visitors actively engage and ultimately achieve more goals. Conversion optimization is not free. This requires hiring a professional CRO company to help you analyze and determine the best way to optimize a website, perform A/B split tests, and then make the necessary changes to your CTA buttons, web text, and forms. Registration, etc.

If you have an e-commerce business, optimizing your shop and cart pages for conversions is even more important since the average cart abandonment rate is 68%. If you want to learn more about the basics of conversion rate optimization, check out Serial Entrepreneur’s Sean Ellis’ Beginner’s Guide to Conversion Rate Optimization. If your company wants to maximize web traffic and digital presence, I recommend you try CRO.

Conclusion

Technology and digital marketing strategies are constantly evolving. As startups and young entrepreneurs strive to bring their pioneer product to market, they shouldn’t view product development as more important than branding and digital marketing. All a customer experiences is the product. This is something startups and media companies don’t always fully understand. Things like content creation, blogging and brand awareness around a product are often seen as a secondary experience and a secondary part of the business which is completely wrong. In many cases, a customer encounters your product for the first time on the internet or in the media, long before they can touch or use it firsthand. If these two aspects are not coordinated in your company, there may be problems with your company and product awareness.